I was asked to create the identity and promotional artwork for Real Food Festival's World Street Food Market held on London's South Bank. Using a young and eclectic urban street art style to convey the feeling of a busy, cultural outdoor festival. I put emphasis on bustling streets with lots going on, movement and big colourful circles to mark the spot.
As part of my day-to-day duties I cook up exciting seasonal food promotions for my clients, this is just a small sample from 2013.
Character Design and Illustration of Inspector Beard and McTashy of the Metropolitan Bearded Crimes Division from the short stories by Terry Ruffhead. Inspired by Sherlock Holmes, if you like mystery and facial hair then why not read 'the case of the missing beard' here.
I created awareness materials for print and screen to promote Headliners Food Festival - featuring new and exciting street food 'acts' every week. Music festival styling to appeal to younger customers on campus.
GUTS! The Intestinal Gastrofont is a disgusting 2 weight hand drawn font inspired by naughty colons. Great for horrible halloween nasties and quirky medicinal or dietary posters. GUTS! The Intestinal Gastrofont comes in two weights (full & hungry) for creating infinite colour combinations and styles! Simply type out your headline in 'GUTS! Full' and then copy ontop 'GUTS! Hungry' for that great layered comic book look!
Identity and styling for Alternate Sound System and their new rig for hire. The new identity must work as a regular club night promotion but also as a sound system rental business.
Facebook and printed banner for Bedford VDubs car club. Inspired by 70's and 80's gasser dragsters, painted sign writing and lots of metalflake!
Branding brief for a 'hot to go' Asian noodle soup pot concept. Brand name conception and indicative styling for all point of sale and marketing promotions. The name 'Ori' is a shortening of oriental, in order to encompass a wide range of foods of Eastern origin. The logo mimics oriental glyph brush strokes in a clean, uber modern zen style.
Since wowing Greene King with a creative pitch from Eat With Your Eyes in 2009 I have successfully continued to creatively control the Hungry Horse pub dining brand. I produce all brand communications, from concept to implementation including creative, copywriting and art direction which spans print, signage and online media for over 200 pubs. I continually excite customers by cooking up seasonal promotions including New Menu Launches, Competitions, Food & Beverage Sponsors, Horse Factor, Festive Parties, Feedback Campaigns, Birthday Giveaways, Direct Mail Vouchers, Big Breakfasts, Big Bean Coffee and much more.
This personal piece is a reminder of those little jobs that can make you feel like a mac monkey. Thankfully the people I work with appreciate me having a brain and I am hailed for thinking about about every.single.thing that I do. It's the best way to go beyond just answering the brief, staying creative and keeping clients happy.
B2b presentation document to the Royal College of Arts London. A sales pitch for the undertaking of catering on campus. World class students need world class food. Layering paper, plastic, packaging and print techniques (foil, deboss, varnish) to create a bespoke A3 document carrier that demonstrates an understanding of, and partnership with the client.
Big Christmas / Winter competition for Sky TV via Hungry Horse Pub Restaurants. Print (poster, flyer, entry form, drop box) and online (web banners, facebook) campaign.
Radical menu re-design for Loch Fyne seafood restaurants. Brief: To communicate Loch Fyne's passion for seafood. I simplified the menu content on crisp white stock and added a 'guide to fish' section to help with ordering and demonstrate Loch Fyne's knowledge and passion for seafood. Featuring a large hand painted water colour and passion statement on the reverse.
KDH Energy are experts at the design and installation of diesel generators for boats and other industry. The brief: to tidy up an existing purely typographic logo supplied by the client. However I prescribed going back to the drawing board to create some more creative logo options themed around: the boat engine fan / prop, green energy and 'old school' mechanical knowledge and experience. The below were 'favourites' of mine.
Brief: Dress up the Unit18 Nissan S13 track car with bold vehicle graphics. Must incorporate the brand colours, logo and url for advertising race and road vehicle build and maintenance services at track days, events, and out n' about.
Brand creation, logo design, creative copywriting and website build. "Each of our delicious bespoke cakes are designed and baked from scratch especially for your occasion. The journey starts with an email to break the ice and then we can chat about your new cake. Your one of a kind cake will be made by our 2 Chefettes at Doddington House then delivered to you either by ourselves or a very careful courier. We always use free range eggs and pride ourselves on the tastiness of our cakes. Not sure what kind of cake you want?... get inspired by peeping around our cake gallery." www.icakeyou.co.uk
Paint, pencils and pen on tattooists' layout paper. A one-off to say cheers.
Album artwork and stage backdrop for an uber charismatic band from Luton. Check them out.
My first font. Download it here. Hastily designed and created in a couple of hours. Easy Peasy.
Making more of the Hungry Horse family pub destination dining experience. A bold brand overhaul included changing everything except the logo. Big value and generous portions a-plenty! There is always something worth shouting about and that's just what I've done! Maximising everything unique to Hungry Horse using badge flashes throughout the menu. Communicating clearly and casually, making everyone feel at home at their local. Voted 'Food Concept of the Year' and 'Branded Food Operator of the Year' at the 2011 Great British Pub Food Awards.
Early logo ideas and name generation for our client's university noodle bar. Oodles, Noshi, Nood, OK and Bamboo made the shortlist of possible noodle bar names. The client actually chose 'Noshi' - in a funky Japanese banzai style (top right) crazy. I have now visualised 'Noshi' as an interior / exterior highstreet outlet, supported fully with customer engaging marketing material.
Unique not for profit coffee shop in Amersham. A local community hub...with all profits going charity. Crazier than Costa and Sexier than Starbucks! Take a break from the urban jungle. Relax, every cup makes a difference.
Reinventing the agency I work for. New name, logo and website. Eat With Your Eyes was born for food retail design - our speciality. If you're looking for tasty design to compliment your food offer, look no further. Our clients are the food, we are the design, together we are Eat With Your Eyes. Remember if it doesn't look good, it probably doesn't taste good!
Ferro make spaces. Literal interpretation and 3D execution. Classic Helvetica, yellow purple enough said.
The recording of this album was 'eventful' for Henry and the Bleeders. The damage: 2 disqualified driving licenses, kicked out of their hotel, drunk, broke and nothing to smoke. The brief: out of luck, out of cash and out on bail, a true story. Album cover artwork and associated graphics produced for the Western Star Record Company, CD retailed at Tesco and HMV Nationwide.
Brand identity for a fresh new web design and development agency. Operated by young blood and hellbent for success through on brief and on budget web solutions. Glossy and professional online look. "So... what can we do for you?" Approachable, helpful brand voice and personality. SO Tech are still doing it.. sticking to their brand standards and knocking out some decent websites to this day.
Logo and poster design for Bedford's self appointed kings of the underground Psychobilly, Rockabilly, Punk and Ska live music scene. Upbeat gigs are known for being well... upbeat!. Local media has reported original 70's punk bands go full pelt, local psychos rock this town and bands like Bad Manners bounce the pit and a few elbows are thrown.
Get your crappy unsigned band to play with the legends at Glasto. Simply upload your song for the chance to play. With an abundance of cultural influences and stacks of language to tap into I quickly went through literally tens of ideas before settling on a simple idea with bags of personality.
My logo design was loved by the predominantly female staff at Brooks Beauty Spa. I drew up brand guidelines specifying pantone colour chips, use of type, use of photography and exterior signage. The new look Brooks' premesis launched with pride of place on Bedford's highstreet in 2010, let down by the 'executive decision' to invert the logo in a heavy maroon bleed. Looks like a pube in a plug hole anyway - thanks to Chris @ Creative Action for that comment!
Every 16 year old received this glossy bookmark within their GCSE exam results envelope. If you didn't open your results you didn't see it right? Wrong, it was also published as a half page ad in media across the counties of Bedfordshire and Luton. Fun and quirky visuals based around the idea of a theme park map. Where to go next? A thought provoking piece to get young people to think about their futures, the call to action: talk to a Connexions personal advisor.
This baby landed me my first full time position at an agency. The 'Mogs' nickname identity uses the predictable yet classic CMYK colourscheme to instantly convey the fact I am a designer. I spray-stencilled my details in 6 layers of colour on the front and back and then presented it in a custom made draw string bag. The bag reads 'Take Me On Board' and is labelled with custom computer stitched lettering. I created everything from scratch including the typeface by heavily modifying Helvetica and removing the counters so it could be used as a stencil.
I swiped a yellow pencil at the D&AD Student Awards for second place in an advertising brief set by Clarks shoes. My pitched idea portrayed a disabled lady as a fashion model in an everyday setting. Echoing the Clarks strap line 'fashioned to fit'. The execution challenges the viewer's ability to notice the model's disability, reinforcing the all inclusive ethos of Clarks shoes and answering the brief - to include a disability. The same year I graduated from Bedford College as 'Student of the Year'. Left: Me with my pitch. Right: Execution by Clarks in print.
I am a creative brain and a graphic designer. I push my ideas from conception as far as they will go creatively, commercially and visually out into our 'real world'. I have worked with big and small clients conscious of value added through design. I specialise in branding both online and offline for the food retail sector. My services include but are not limited to: creative thinking, ideas generation, branding and brand development, identity and logo design, advertising and marketing, page layout, signage, photo retouching, digital direct mail and technical artworking. I work exceptionally well in Adobe Illustrator™ Photoshop™ and InDesign™ with an ability in html and css. I can draw and often use hand crafted elements to create more unique and emotive pieces. I am suited to working in a studio environment with other genuine fun loving designers. I am always looking out for new projects and clients as well as enjoying my full-time position. If you would like to work with me, please email: email@example.com